Korean skincare, otherwise known as K-beauty, has grown in popularity over the past few years – likely thanks to TikTok influencers posting with perfect skin.
K-beauty products are hydrating, non-toxic, holistic, and best of all, affordable. People want to look like the influencers and K-Pop icons with the perfect porcelain, dewy, glowing complexion.
The products contain active ingredients and formulations that adhere to strict regulations. Skincare is taken seriously in Korea, and there’s a focus on prevention, not harsh cosmetic treatments. As such, radiant skin is a given.
Korean skincare is based on two main principles: a healthy skin barrier and deep hydration. Ingredients are focused on nourishing and soothing, using natural and fermented options, as opposed to harsh retinols and acids.
It’s gentle and calming on the skin but engineered to actually work, not just feel good.
Where to find Korean skincare in Adelaide
You don’t have to travel to Korea or shop online at a no-name site just to find K-beauty products. Come into the Myer Centre to find various options for Korean skincare and cosmetics.
Talk to the expert beauty staff to mix and match the best K-beauty products with your complexion, skin tone/needs, and hair colour.
The two retailers in the centre that sell Korean products are W Cosmetics and MYER. W Cosmetics is a beauty store dedicated to Korean and Japanese products, so you’ll find everything you need, and more.
Check out products such as:
- Beauty of Joseon Dynasty Cream
- K-Secret Seoul 1988 Serum (Black Ginseng)
- Round Lab Mugwort Calming Cream
- Beauty of Joseon Revive Serum (Ginseng + Snail Mucin)
Then at MYER, there’s a whole K-beauty category. Look at products like:
And don’t forget your routine skin maintenance at places like Laser Clinics. You can ask the beauticians about Korean skincare and the products they use in their salon treatments. Treat yourself to a facial, LED light therapy, RF, masks, peels, and more.
For your Korean skincare wish list, visit the Myer Centre.
